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Co-founder & Creative-Tech Director at Concreate® | Branding, Websites & Motion for Fast-Growing Brands | Building cinematic AI brand films at Botik™
Co-founder and Creative Director of Concreate — a creative tech boutique studio, working across the verticals of Branding, Interactive & Immersive Websites, 2D & 3D animated explainers and WebXR experiences. Concreate is driven by a never-ending passion for art, design, and technology as well as the curiosity on how these fields interact with human behaviour. We've transformed 50+ fast growing businesses globally, including funded startups and corporates. As a studio director of Concreate, I have had the opportunity to bring together my diverse technical expertise and strong teamwork abilities to collaborate with various notable companies such as TATA, Tredence, Digantara, TerraWatch Space, Immersionn, Ambuja Cement, TCS, and numerous others on their digital experience projects. I’m open to talk about anything design and tech! Let’s connect and explore the possibilities. Book a 30min intro meeting: https://calendly.com/antofredric/intro What I'm upto: https://conc.in
University of the Arts London
MA 3D Computer Animation, Animation, Interactive Technology, Video Graphics and Special Effects
January 1, 2018 – January 1, 2019
Anna University Chennai
Bachelor of Architecture (B.Arch.), Architecture
January 1, 2013 – January 1, 2018
Concreate®
Co-founder & Creative-tech Director
August 1, 2020 – Present
Chennai, Tamil Nadu, India
Moving Picture Company
Technical Animator
October 1, 2019 – December 1, 2019
London, United Kingdom
Luciddream
Visual Designer
May 1, 2018 – August 1, 2018
Chennai Area, India
Cats (2019 film)
October 1, 2019 – December 1, 2019
Cats is a 2019 musical fantasy film based on the stage musical by Andrew Lloyd Webber, directed by Tom Hooper. I was part of the Technical Animation team at the Moving Picture Company, London primarily focusing on skin simulations, deformations, intersection fixing and roto-sculpting.
The Kiss
May 1, 2019 – June 1, 2019
An animated VR short film. This work is part of my academic collaborative project at the University of the Arts, London. Alongside I worked with Radina Vasileva from the VR department and Nathan McLean, runner from the UNIT. Mentor: Luke Bridger Written & Animated: Anto Fredric VR artist: Radina Vasileva Texturing artist: Nathan McLean Storyboard Artist: Kaya Umesh
The Prelude: Moonception 2019
May 1, 2019 – June 1, 2019
To design beyond the boundaries of Earth! Moonception is a competition hosted by Volume Zero which challenges the entrants to design habitation on the lunar surface so that we can go beyond mere engineering in the process of making human life sustainable there. I was responsible for the conceptual designing and the presentation part of the project. Research, Spatial Planning and write-up by Kavya Srinivasan. Research and Flowchart illustration by Katie de Silva. Tools used: iPad Pro + iPencil for the Sectional sketch render ; Adobe Photoshop and Autodesk Revit.
TTF Collaborative Pre-Vis Project
January 1, 2019 – March 1, 2019
This collaboration is part of my course at the University of the Arts London. I quite enjoyed learning from Vincent Aupetit of the third floor for a previz in a collaborative project. We were exposed to expectations of the industry and the challenges faced which is extremely important when we set our foot out there. Myself and Zinab were responsible for the 3D Animation part of the project. Frame composition and editing by Adrian and Carola. Tools used: Autodesk Maya, Nuke and Adobe Premiere.
Licensed Architect
Council of Architecture - India
June 25, 2026 – Present
IELTS
British Council
June 25, 2026 – Present
Cultural Fit Analysis
The candidate's background is heavily skewed towards creative technology, animation, and architectural visualization. While they have co-founded a company, the core business appears to be in branding, websites, and motion graphics. This profile might not be a direct cultural fit for a purely software engineering or deep technical co-founder role without further evidence of software development or system architecture experience. However, for a creative-tech or design-focused co-founder role, the fit is strong. The diversity of projects (film, VR, architectural design) shows adaptability and a broad interest in applying technology creatively.
Soft Skills & Operational Fit
The candidate's experience as a co-founder and director suggests strong leadership, project management, and client interaction skills. Involvement in collaborative projects indicates teamwork and communication abilities. The nature of their work in animation and design implies creativity and problem-solving.