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Marketing with 1+ years in data-driven marketing & funnel analysis.
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Assessing your cultural and operational fit
MBA in Marketing & Business Analytics with hands-on experience in funnel analysis, user behavior tracking, and data-driven decision-making. Skilled in Excel, SQL, and GA4 to derive actionable marketing insights and improve conversion performance.
Graphic Era Hill University
MBA · Marketing & Business Analytics
August 1, 2023 – June 30, 2025
Graphic Era University
BA (Hons) · Political Science
August 1, 2019 – June 30, 2022
Hrizen Tech Solutions
Technical Recruiter
February 1, 2026 – Present
India
Coding Ninjas
Academic Counsellor
February 1, 2025 – September 30, 2025
India
Prosperity Travels
Sales Travel Executive
July 1, 2024 – February 28, 2025
India
Candidate Acquisition & Funnel Analysis
June 17, 2026 – Present
• Tracked candidate movement across hiring funnel to identify drop-offs. • Calculated stage-wise conversion rates. • Segmented candidates by experience and location. • Built Excel dashboard for weekly tracking.
Website Traffic & User Journey Analysis
June 17, 2026 – Present
• Analyzed user journey across website funnel. • Identified high exit pages using GA4 and SQL. • Studied drop-offs in checkout flow. • Suggested improvements to improve completion rates.
Cultural Fit Analysis
The candidate's background includes roles in recruitment, academic counseling, and sales, which, while not directly marketing analyst roles, involve elements of data analysis, customer interaction, and performance optimization. The MBA in Marketing & Business Analytics and self-initiated projects align well with a data-driven marketing culture. The diversity of experience suggests adaptability, but the lack of direct marketing analyst experience might require a ramp-up period.
Soft Skills & Operational Fit
The candidate shows an ability to analyze data to improve efficiency and conversion rates, which indicates a data-driven approach. Experience in coordinating processes and delivering presentations suggests good communication and stakeholder management skills. The self-initiated projects demonstrate proactivity and an interest in applying analytical skills.