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Principal Product Designer | UX / UI Designer
I’m a Colombian product designer based in Dubai, with over 15 years of experience building meaningful digital experiences across industries, from fintech and mobility to lifestyle and SMB platforms. I’m the kind of designer who steps into messy, fast-paced environments and brings clarity. Whether it’s a new feature, a full product flow, or a cross-functional team alignment, I create structure, reduce noise, and make space for better decisions. I focus on clean systems, scalable logic, and experiences that actually feel good to use. But there’s more to how I work than just process. I value presence, empathy, and intentionality — not as buzzwords, but as essential principles in both design and collaboration. I believe that the way we build is just as important as what we build, and that thoughtful communication, mutual respect, and care are key to creating products (and teams) that truly work. To me, good design is honest. It connects. It respects the user’s time, context, and goals. And when done right, it doesn’t just function — it feels right.
IEBS Business School
Master's degree, Digital Marketing, Analytics and UX
January 1, 2018 – January 1, 2019
Ironhack
Web development
January 1, 2014 – January 1, 2014
LCI bogota
Graphic and multimedia designer
January 1, 2006 – January 1, 2008
Revolut
Senior Product Designer
October 1, 2024 – Present
Dubai, United Arab Emirates · Hybrid
Careem
Senior Product Designer
December 1, 2023 – October 1, 2024
Dubai, United Arab Emirates · On-site
talabat
Senior Product Designer
January 1, 2022 – October 1, 2023
United Arab Emirates · On-site
KIRU
LATAM Lead Product Designer
March 1, 2021 – January 1, 2022
Bogota,D.C., Capital District, Colombia
Huge
Senior UX/UI Designer for google
November 1, 2019 – March 1, 2021
Bogotá D.C. Area, Colombia
Rappi
Product Manager
June 1, 2019 – September 1, 2019
Bogotá D.C. Area, Colombia
Globant
Senior UX Designer
November 1, 2018 – June 1, 2019
Bogotá D.C., Colombia
Preo
Senior UX Designer
February 1, 2018 – November 1, 2018
Bogota, D.C.
Bizagi
Product Design Specialist
October 1, 2017 – February 1, 2018
Bizagi
UX Visual Designer
November 1, 2015 – October 1, 2017
Activa MC
Art Director
February 1, 2015 – November 1, 2015
Bogota, Colombia
LevelUp Games Latam
Webmaster Coordinator
October 1, 2012 – October 1, 2013
Bogota, Colombia
RAPP
Creativa Digital
March 1, 2012 – October 1, 2012
Colombia
BRM S.A.
Graphic Designer - Web Designer
October 1, 2009 – March 1, 2012
Activa mc
Graphic Designer
May 1, 2008 – August 1, 2009
Web Stories
November 1, 2020 – February 1, 2021
Help Google team to create a better Web Stories experience for publishers.
STORYTELLING FOR INFLUENCE
IDEO U
June 25, 2026 – Present
DESIGNING FOR CHANGE
IDEO U
June 25, 2026 – Present
Inbound Certification
HubSpot
June 25, 2026 – Present
Cultural Fit Analysis
The candidate has a diverse background working with various companies and leading design initiatives, suggesting adaptability and a proactive approach. However, the target role is 'Frontend Developer', while the candidate's experience is almost exclusively in Product Design, UX, and UI. This significant misalignment indicates a poor cultural fit for a development role, despite strong design leadership. The 'Web development' education from Ironhack in 2014 is the only direct link to development, which is outdated and not reflected in recent experience.
Soft Skills & Operational Fit
The candidate's experience descriptions highlight strong collaboration with product and engineering teams, leadership in establishing workflows and best practices, and a user-centric approach. These indicate good operational fit and soft skills for a senior role, particularly in cross-functional environments.