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Digital Marketing Director with 10+ years in Digital Transformation & Performance Marketing
E-commerce and digital growth director with 15+ years of experience driving digital transformation and revenue growth for retail brands like SACO and eXtra. Proven ability to lead integrated marketing strategies, optimize performance marketing, and foster business growth through data-driven decision making. Experienced in strategic planning, brand management, and team leadership. Results include: Achieved 200% year-over-year surge in e-commerce revenue by spearheading end-to-end digital transformation and implementing robust marketing technology. Improved return on ad spend by 600% and reduced customer acquisition cost by 25% through strategic digital media investment optimization and performance marketing initiatives. Lifted repeat purchase rate by 40% by architecting a multi-channel marketing framework, connecting online and offline commerce, and leveraging platforms like WebEngage and Klaviyo for CRM and lifecycle marketing.
California University FCE
Master of Business Administration (Μ.Β.Α.) · Business/Commerce & General
August 1, 2014 – June 30, 2016
Blooming Wear
Director of E-commerce & Digital Marketing
February 1, 2024 – Present
Riyadh, Riyadh Region, Saudi Arabia
Saudi Company For Hardware - SACO
Senior E-commerce & Digital Marketing Manager
March 1, 2022 – January 31, 2024
Saudi Company For Hardware - SACO
E-commerce & Omnichannel Manager
April 1, 2017 – March 31, 2022
eXtra (United Electronics Co.)
E-commerce Merchandiser & Digital Trading Specialist
June 1, 2016 – April 30, 2017
Khobar, Eastern Province, Saudi Arabia
eXtra (United Electronics Co.)
E-commerce Logistics Team Leader
April 1, 2014 – June 30, 2016
Khobar, Eastern Province, Saudi Arabia
eXtra (United Electronics Co.)
E-commerce Customer Service Team Leader
April 1, 2013 – April 30, 2014
Khobar, Eastern Province, Saudi Arabia
eXtra (United Electronics Co.)
E-commerce Customer Service Specialist
August 1, 2011 – April 30, 2013
Khobar, Eastern Province, Saudi Arabia
eXtra (United Electronics Co.)
Marketing Specialist
October 1, 2008 – August 31, 2011
Khobar, Eastern Province, Saudi Arabia
AI for Marketing
Unknown
June 1, 2026 – Present
Meta Blueprint Certified
Meta
June 1, 2026 – Present
HubSpot Inbound Marketing
HubSpot
June 1, 2026 – Present
Google Tag Manager
June 1, 2026 – Present
Google Ads Certified
June 1, 2026 – Present
GA4/Google Analytics Certified
June 1, 2026 – Present
SEMrush Certification
SEMrush
June 1, 2026 – Present
Project Management 300+ certifications completed across Digital Marketing, E-commerce, Analytics, CRM, Performance Marketing, Cloud Platforms, and Project Management
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across multiple roles within large retail companies (eXtra, SACO) and a more recent role at Blooming Wear, demonstrates adaptability and a broad understanding of different organizational cultures. Their focus on digital transformation, innovation, and continuous improvement aligns with a dynamic, growth-oriented environment. The breadth of skills, from marketing and analytics to logistics and customer service, indicates a versatile professional who can contribute across various facets of a digital business. The numerous certifications further underscore a commitment to continuous learning and staying current with industry best practices.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and cross-functional collaboration skills. Their experience in managing diverse teams, fostering cooperative environments, and implementing agile methodologies indicates a high operational fit. The emphasis on data-driven decision-making, continuous optimization, and customer-centric approaches aligns well with modern business demands. Their ability to forge strategic alliances and capitalize on market trends also highlights strong business development and adaptability.