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Digital Marketing Director (with Business Development Focus) with 6+ years in Performance-driven Med
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Performance-driven Digital Marketing Strategist with 6+ years delivering ROI-focused campaigns across Health & Wellness, Real Estate, and D2C Commerce. Expert in full-funnel strategy, managing six-figure ad budgets, and scaling brands through data-driven media buying across Google, Meta, LinkedIn, TikTok, and programmatic platforms. Co-founded and exited digital agency proven track record in lead generation, conversion optimization, and stakeholder management.
Iqra University
Bachelor of Business Administration (Honors) · Marketing
N/A – June 30, 2021
Globify Media
Strategic Digital Marketing Consultant (Freelance)
July 1, 2023 – September 1, 2025
Dubai, Dubai, United Arab Emirates
Maze Digitals LLC
Digital Marketing Strategist
January 1, 2021 – June 1, 2023
USA
SalSoft Pvt Ltd
Head of Data Validation Team
March 1, 2019 – December 1, 2020
Karachi, Sindh, Pakistan
Webflow 101
Webflow Academy
June 1, 2026 – Present
Freelance Media License
twofour54, Abu Dhabi
June 1, 2026 – Present
OMCA™™ Certification for Online Marketing Associate
LinkedIn Learning
January 1, 2021 – Present
Learning PPC with Google Ads
LinkedIn Learning
January 1, 2021 – Present
Cultural Fit Analysis
The candidate's experience across different company structures (freelance, agency, team lead) and successful exit from a partnership indicates adaptability and a results-oriented mindset. Their relocation to Dubai and obtaining a freelance media license suggests an international outlook and proactive career management. The breadth of platforms and tools used, combined with a focus on ROI, aligns well with a dynamic, performance-driven culture. The business development focus of the target role is well-supported by their agency scaling and client management experience.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership skills from their 'Head of Data Validation Team' role and strategic thinking as a 'Digital Marketing Strategist' and 'Consultant'. Their experience in scaling an agency and managing client portfolios suggests good operational fit for a director-level role requiring strategic oversight and business development. The ability to manage cross-functional workflows and serve as a primary client liaison indicates strong interpersonal and project management skills.