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The Growth Architect - Transformation, Growth & Human Potential | C-Suite Executive | Board Director
πΏπππ ππππππ πΌππΎπππππΎππΏ πΌ ππππππ§ ππ£ ππ§ππ£π¨ππ€π§π’ππ©ππ€π£, ππ§π€π¬π©π & ππͺπ’ππ£ ππ€π©ππ£π©πππ‘ I am a C-Suite executive, Board Director, MBA qualified leader with more than two decades of experience driving transformation, growth and commercial impact across retail, wellness, beauty, financial services and purpose-led organisations. Awarded a finalist in Australia's CMO of the Year Awards (2025 & 2026), I have built my career helping organisations navigate change, unlock growth, consistently setting new benchmarks for innovation and lasting impact. Throughout my career, I have held senior executive roles with organisations including Priceline, endota, Westpac Myer, and Total Beauty Network, where I have led large scale brand and business transformation, building high performing teams and enduring brands, strengthening the connection between commercial outcomes and community impact. While my background is grounded in marketing leadership, my impact extends well beyond brand, shaping strategy, growth and organisational direction. I have led across eCommerce, Product, Customer Experience, Loyalty, Compliance, People and organisational transformation, helping businesses navigate change, unlock growth and build sustainable futures. At the core of my leadership is a strong belief in the power of confidence to create opportunity. My greatest passion is helping people realise what is possible, whether through building brands, leading teams or growing organisations. I have championed initiatives that build self-belief, and connection, enabling people to step forward and realise what is possible. I bring a values led, purpose driven approach to leadership, combining commercial discipline with a deep com
University of Newcastle
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
September 1, 2019 β August 1, 2022
Growth Architect
The Growth Architect | Executive Advisor
November 1, 2025 β Present
Melbourne, Victoria, Australia Β· Remote
Total Beauty Network
Global Chief Marketing Officer
November 1, 2021 β October 1, 2025
Melbourne, Victoria, Australia
dΕTERRA Australia
Director of Marketing and Communications
July 1, 2020 β October 1, 2021
Australia
endota
Executive Director endota spa
March 1, 2018 β July 1, 2019
endota
General Manager Marketing
August 1, 2014 β July 1, 2019
API
Marketing Director Priceline
February 1, 2007 β May 1, 2014
Victoria, Australia
Westpac
National Senior Manager Brand and Sponsorships
July 1, 2004 β February 1, 2007
Greater Sydney Area
Westpac
National Senior Manager Partnership and Planning
January 1, 2004 β July 1, 2004
Greater Sydney Area
MYER
Head of Marketing
January 1, 1999 β August 1, 2003
Greater Melbourne Area
MYER
National Advertising Manager
January 1, 1997 β January 1, 1999
Greater Melbourne Area
George Patterson Y & R
Group Account Director
January 1, 1996 β January 1, 1997
Greater Melbourne Area
Freedom Australia
Marketing Manager
January 1, 1995 β January 1, 1996
Greater Sydney Area
Australian Institute of Company Directors
Australian Institute of Company Directors
June 23, 2026 β Present
Company Directors Course
Australian Institute of Company Directors
June 23, 2026 β Present
Cultural Fit Analysis
The candidate's career trajectory shows a consistent focus on driving growth, innovation, and brand development within diverse organizational cultures, from established corporations to ethical beauty companies. Their involvement in philanthropic initiatives (doTERRA Healing Hands Foundation, Priceline Sisterhood) and commitment to ethical practices (Total Beauty Network) suggest alignment with values-driven organizations. The breadth of experience across different company sizes and industries indicates adaptability and a willingness to embrace new challenges, contributing positively to a dynamic cultural environment.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and change management capabilities. Their extensive experience in building and leading high-performing teams, coupled with a focus on customer engagement and business growth, suggests a strong operational fit for roles requiring strategic oversight and execution. The candidate's ability to navigate complex regulatory environments and drive digital transformation indicates adaptability and a proactive approach to business challenges.