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Area Sales Manager with 9+ years in Sales & Business Development
MBA-qualified Sales & Business Development professional with extensive experience in driving revenue growth, expanding market share, and strengthening dealer and distributor networks across leading organizations like LIXIL, JK Cement Ltd., and Asian Paints. Proven expertise in Project Sales, including project identification, specification selling, influencer engagement (architects, contractors, engineers, and interior designers), and conversion of opportunities into revenue. Strong track record of achieving aggressive sales targets, improving quotation-to-sales conversion ratios, managing receivables, and ensuring high customer satisfaction. Skilled in demand generation, competitor mapping, MIS reporting, PDCA-based performance tracking, branding execution, and strategic channel management to deliver consistent business growth.
Arihant Group of Institutes, Pune
MBA
August 1, 2016 – June 30, 2018
Shri Chimanbhai Patel Institute of Business Administration, Ahmedabad
BBA
August 1, 2013 – June 30, 2016
LIXIL INDIA PVT LTD
Area Sales Manager
March 1, 2024 – Present
India
JK CEMENT LTD
Senior Marketing Officer
August 1, 2021 – March 1, 2024
India
ASIAN PAINTS
Senior Sales Officer
May 1, 2019 – August 1, 2021
India
JUST DIAL
Relationship Manager
April 1, 2018 – May 1, 2019
India
CAPITAL AIM
Executive Trainee
June 1, 2017 – August 1, 2018
India
E-Retail Market in India
June 1, 2017 – November 1, 2018
Conducted an in-depth study on the growth of online retail and digital advertising in India. Analyzed how online advertising strategies influence consumer buying behavior and contribute to transforming the traditional marketplace into a digital ecosystem.
Perception of Consumers Towards Insurance with Reference to Birla Sun Life
June 1, 2017 – August 1, 2017
Researched consumer perception and buying behavior in the insurance sector. Studied sales approaches, policy selling techniques, and factors influencing customer decision-making in insurance purchases.
Cultural Fit Analysis
The candidate's career trajectory shows a consistent focus on sales and marketing roles within established companies, indicating a preference for structured environments with clear targets. Their experience across diverse sectors (construction, paints, financial services) suggests adaptability and a willingness to engage with different market dynamics. The academic projects, while not directly technical, align with market research and consumer behavior analysis, which are foundational to sales strategy. This profile suggests a good cultural fit for results-driven, customer-centric organizations.
Soft Skills & Operational Fit
The candidate demonstrates strong soft skills relevant to sales and management roles, including client relationship management, team handling, negotiation, and strategic thinking. Their operational fit is high for roles requiring direct sales, channel management, and market expansion, as evidenced by their consistent progression in sales-focused positions and detailed descriptions of operational responsibilities like stock management, scheme execution, and claim confirmations.