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Business Analyst with 4+ years in Loyalty Programs & Data-driven Marketing
Results-oriented Business Analyst with expertise in loyalty program deployment, data-driven marketing, and cross-functional collaboration across the GCC region. Skilled in leveraging advanced analytics tools like Power BI and Excel to optimize customer engagement, improve operational efficiency, and drive revenue growth. Proven track record in executing targeted promotions, automating communication campaigns, and enhancing e-commerce conversion rates. Adept at translating business needs into technical requirements to deliver impactful solutions and strengthen brand presence.
Marian College Kuttikkanam (Autonomous)
MBA · Finance & Operations
August 1, 2020 – June 30, 2022
Kristu Jyoti College of Management and Technology
B. Com · Computer Application
August 1, 2016 – June 30, 2019
LULU GROUP INTERNATIONAL HQ
BUSINESS ANALYST
March 1, 2024 – Present
Abu Dhabi, United Arab Emirates
E2OPEN
ASSOCIATE ANALYST – DATA OPERATIONS
April 1, 2022 – September 1, 2023
Bengaluru, Karnataka, India
SAP MM (Procurement with SAP ERP 6.0 EhP7)
Unknown
June 1, 2026 – Present
Six Sigma White Belt
Unknown
June 1, 2026 – Present
Advanced Excel for Business
Unknown
June 1, 2026 – Present
Successful Negotiation
Unknown
June 1, 2026 – Present
Market Research & Consumer Behavior
Unknown
June 1, 2026 – Present
Introduction to Financial Markets
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience across multiple GCC countries and with diverse partner campaigns (Tanishq, Air Arabia, Trip.com) suggests adaptability and a global perspective, which is beneficial for cultural fit in an international organization. Their involvement in various aspects of business analysis, from loyalty programs to e-commerce and data operations, indicates a broad skill set and willingness to engage in diverse projects. The certifications in Six Sigma and Negotiation also point to a proactive approach to professional development and process improvement.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit for a Business Analyst role, particularly in retail/e-commerce. Their experience highlights effective cross-functional collaboration, stakeholder engagement, and a results-oriented approach to marketing and loyalty programs. The ability to manage data operations, resolve client inquiries, and coordinate with production/logistics teams indicates good problem-solving and organizational skills. The MBA in Finance & Operations further supports a strategic and analytical mindset.