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Digital Marketing Director (with Business Development Focus) with 10+ years in integrated marketing,
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Marketing Director with 12+ years leading integrated marketing, brand strategy, and digital growth across the UAE and GCC for lifestyle, retail, real estate, and destination-based brands. Proven track record delivering high-impact campaigns that increase audience engagement, footfall, and revenue. Experienced in managing multi-asset marketing strategies, leading cross-functional teams, and executing large-scale brand, digital, and experiential campaigns. Commercially driven with strong expertise in consumer marketing, partnerships, events, and performance strategy to enhance guest experience and business growth.
University Of Balamand
BBA · Physical Education
August 1, 2015 – June 30, 2017
Lebanese American University
BBA · Marketing & Advertising
August 1, 2015 – June 30, 2017
DashBond
Marketing Director (Performance & Digital Growth)
February 1, 2024 – Present
Dubai, Dubai, United Arab Emirates
AAAgency
Head of Performance Marketing
December 1, 2022 – January 1, 2024
Dubai, Dubai, United Arab Emirates
Home of Performance
Performance Manager
December 1, 2021 – December 1, 2022
Dubai, Dubai, United Arab Emirates
Numbase
Head of Marketing
December 1, 2017 – November 1, 2021
Doha, Doha, Qatar
U Energy Gym
Performance Marketing Manager (Part-Time)
January 1, 2015 – December 1, 2019
Beirut, Beirut Governorate, Lebanon
Publicis Media
Performance Manager
December 1, 2014 – November 1, 2017
Dubai, Dubai, United Arab Emirates
Bank Audi
Junior Marketing Executive
January 1, 2013 – December 1, 2014
Beirut, Beirut Governorate, Lebanon
Google Analytics
June 1, 2026 – Present
Meta (Facebook) Certified - Media Buying, Media Planning, Creative Strategy, Discovery Commerce
Meta (Facebook)
June 1, 2026 – Present
Oracle MOAT
Oracle
June 1, 2026 – Present
HubSpot Inbound Marketing
HubSpot
June 1, 2026 – Present
Twitter Flight School
June 1, 2026 – Present
LinkedIn Marketing Solutions
June 1, 2026 – Present
Snapchat Ads
Snapchat
June 1, 2026 – Present
TikTok Ads Academy
TikTok
June 1, 2026 – Present
Google Ads (Search, Display, Video, Measurement)
June 1, 2026 – Present
Digital Guru Program
Unknown
June 1, 2026 – Present
Apple Search Ads
Apple
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience across diverse industries (retail, lifestyle, fitness, government, telecom, gaming, healthcare, tourism) and multiple regions (UAE, GCC, MENA, Europe, Asia) indicates a high degree of adaptability and cultural awareness. Their involvement in high-profile launches, experiential events, and strategic partnerships suggests a proactive and collaborative approach, which is crucial for cultural fit in a director role. The breadth of skills and continuous learning through certifications also points to a growth-oriented mindset.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, cross-functional collaboration, and stakeholder management skills through their extensive experience leading teams and working with senior leadership and clients. Their ability to manage large budgets, build reporting frameworks, and implement structured testing indicates a data-driven and operationally sound approach. The diverse project portfolio suggests adaptability and a proactive attitude towards new challenges, which aligns well with a dynamic director-level role.