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Assessing your cultural and operational fit
I help build right communication for brands & individuals | Founder’s Office | Mental Health Professional | AI & Marketing Manager | Content, GTM, Growth Marketer | Entrepreneur | Brand & Communication Manager
Brand leader with 10 years of experience driving end-to-end brand strategy, integrated marketing, and D2C growth across FMCG and consumer brands. Proven track record in scaling brands, executing ₹100 Cr+ campaigns, and leveraging data analytics, performance marketing, and omnichannel strategies to deliver revenue growth, brand equity, and market expansion.
IINLP
Certification, Life coaching
January 1, 2025 – December 1, 2025
Tata Institute of Social Sciences (TISS)
Bachelor's degree, PSYCHOLOGY
N/A – Present
MICA | The School of Ideas
Master of Business Administration - MBA, Marketing & Strategic Communication
N/A – Present
Panjab University
PG Diploma, Advertising and Public Relations
N/A – Present
Mudra IT
Master of Business Administration, Marketing
N/A – Present
School of Communication Studies-Panjab University
Master's Degree, Advertising
N/A – Present
Tata Institute of Social Sciences
Bachelor of Arts, SOCIAL SCIENCES
N/A – Present
Shree Cement Ltd.
Senior Brand Manager
September 1, 2023 – February 1, 2025
Gurugram · On-site
FoxxPops
Co-Founder
January 1, 2023 – Present
Netsurf Communications Pvt. Ltd
Brand Manager
April 1, 2020 – January 1, 2023
Pune District · On-site
Partners Advertising Agency, Chadigarh
Marketing Manager
April 1, 2017 – April 1, 2020
Internship in Brand management at Epsilon (Now Publicis Groupe)
April 1, 2019 – June 1, 2019
Account management and brand building for international clients including UI/UX and competitor analysis
Masters of leadership and strategy
ERB
June 25, 2026 – Present
Certificate in managing career
Vskills - India's Largest Certification Body
June 25, 2026 – Present
Negotiation skills
ERB
June 25, 2026 – Present
Cultural Fit Analysis
The candidate's background is heavily concentrated in marketing, brand management, and advertising, with significant experience in FMCG and D2C sectors. While they demonstrate strong analytical skills in marketing contexts (e.g., optimizing CAC, ROAS, conversion rates), their direct experience in a dedicated 'Data Analyst' role is not evident. The projects and roles are diverse within the marketing domain, but the technical depth required for a pure Data Analyst role appears to be a gap. The cultural fit for a marketing-heavy organization would be high, but for a data-centric role, there might be a mismatch in core technical competencies.
Soft Skills & Operational Fit
The candidate's experience as a Co-Founder and Senior Brand Manager indicates strong leadership, strategic thinking, and project management skills. Their descriptions highlight collaboration with creative agencies, media partners, and internal stakeholders, suggesting good teamwork and communication. The focus on data-led growth implies an analytical mindset, which is beneficial for operational fit.