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Chief Commercial Officer (CCO) with 10+ years in SaaS, POS, and ERP solutions for the MENA region.
A results-driven Chief of Commerce with over 10 years of progressive leadership experience in SaaS, POS, and ERP technology solutions for the Food & Beverage and hospitality sector across the MENA region. Demonstrated ability to architect and execute regional commercial strategies that have delivered consistent 50–65% year-over-year revenue growth. Proven track record in enterprise sales, high-value deal closures, and building scalable, high-performing commercial teams and partner ecosystems. Adept at navigating complex stakeholder environments from C-suite negotiations to board-level reporting while spearheading digital transformation initiatives across multi-branch restaurant and hospitality operations. Additional exposure to fintech integration within the F&B payment ecosystem.
Higher Institute of Advanced Technology
Bachelor's Degree · Information Systems
N/A – Present
Syrve MENA
Chief of Commerce
January 1, 2023 – Present
Dubai, Dubai, United Arab Emirates
Syrve MENA
Head of Sales
January 1, 2019 – January 1, 2023
Dubai, Dubai, United Arab Emirates
System Middle East
Sales Team Leader
January 1, 2014 – January 1, 2018
Dubai, Dubai, United Arab Emirates
Cultural Fit Analysis
The candidate's progressive career path within the same company (Syrve MENA) from Head of Sales to Chief of Commerce, coupled with their experience in building regional sales functions from the ground up, indicates a strong entrepreneurial drive and commitment. Their focus on regional expansion (MENA, UAE, GCC) and partner ecosystem development aligns with growth-oriented cultures. The breadth of experience across sales, strategy, and team leadership suggests adaptability and a collaborative mindset.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and team development skills. Their experience in establishing sales governance, KPIs, and CRM adoption indicates a structured and data-driven approach to sales operations. The ability to navigate complex stakeholder environments and collaborate with product/marketing leadership suggests excellent cross-functional communication and operational alignment.