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Marketing Manager with 7+ years in Performance Marketing & eCommerce
Results-driven Performance Marketing Manager with 8+ years of experience across the UAE and Egypt, specialising in eCommerce growth, lead generation funnels, and paid media at scale. Proven track record managing AED 1M+ quarterly budgets across Google Ads, Meta Ads, LinkedIn Ads, Criteo, Bing Ads, and TikTok - delivering measurable improvements in ROAS, CPL, and conversion rates across retail eCommerce, travel, and real estate verticals. MBA-qualified with a technical background in web development, enabling hands-on expertise in tracking setup, pixel implementation, Google Tag Manager, and landing page optimisation. Experienced leading in-house teams and agency-side campaigns across international markets including UAE, MENA, UK, Europe, and North America.
Missouri State University
Diploma · Marketing Management
August 1, 2022 – June 30, 2023
Arab Academy for Science & Technology
MBA · Marketing Management
August 1, 2020 – June 30, 2022
Arab Academy for Science & Technology
BSc · Business Information Systems
August 1, 2014 – June 30, 2018
Amaal Emirates & Ayana Properties (Ayana Holding Group)
Digital Marketing Manager
October 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
EasyGo Holiday Homes & EasyGo Properties
Head of Marketing
June 1, 2024 – November 1, 2025
Dubai, Dubai, United Arab Emirates
Nexa
Performance Marketing Expert
February 1, 2022 – May 1, 2024
Dubai, Dubai, United Arab Emirates
Hyperone
Digital Marketing Supervisor
June 1, 2021 – February 1, 2022
Cairo, Cairo Governorate, Egypt
Memphis Tours
Product Marketing Specialist
July 1, 2019 – February 1, 2022
Cairo, Cairo Governorate, Egypt
Professional Marketing Diploma
Unknown
June 1, 2026 – Present
Advanced SEO: Search Factors
Unknown
June 1, 2026 – Present
SEO: Link Building In Depth
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate has worked across diverse markets (UAE, MENA, UK, Europe, North America) and industries (real estate, retail, luxury, travel), indicating adaptability and a global mindset. Their experience in both in-house and agency settings suggests flexibility in work environments. The breadth of tools and platforms they are proficient in also points to a willingness to learn and adapt to new technologies, which is a positive cultural indicator for dynamic organizations.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and team management skills, having supervised teams of designers and content creators. Their experience in managing agency partnerships and coordinating with creative teams indicates good collaboration and operational fit. The ability to present campaign performance to senior management and clients suggests strong communication and stakeholder management. Their data-driven approach to marketing and continuous optimization aligns well with performance-oriented roles.