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Marketing Manager with 10+ years in full-funnel marketing strategy & AI-powered marketing operations
Results-driven Senior Digital Marketing Manager with 16+ years of progressive experience in full-funnel marketing strategy, lead generation, and multi-channel campaign management across the UAE. Proven record of building end-to-end marketing ecosystems, from brand development and SEO to paid media optimization, delivering measurable revenue growth across real estate, tourism, and services sectors. Deep expertise in Google Ads, Meta advertising, WhatsApp Campaigns (GupShup, Double Tick), SEO, and conversion rate optimization, with a consistent track record of reducing cost-per-acquisition while scaling lead volume and quality. Early adopter of AI-powered marketing operations, leveraging Claude AI, ChatGPT, and automation tools to build intelligent reporting systems and streamline campaign workflows.
University of Karachi
Bachelors of Science (Hon) · Chemistry
August 1, 1991 – June 30, 1994
H&S Real Estate
Senior Digital Marketing Manager
July 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
COPPOLA FUNERAL SERVICES
Digital Marketing Manager
May 1, 2024 – June 1, 2025
Dubai, Dubai, United Arab Emirates
AGHATECH DIGITAL MARKETING
Manager
September 1, 2020 – April 1, 2024
Dubai, Dubai, United Arab Emirates
Happy Adventures Tourism
Digital Marketing Manager
January 1, 2016 – August 1, 2020
Dubai, Dubai, United Arab Emirates
KALIMAT GROUP INTL
Digital Marketing Specialist / Web Developer
September 1, 2014 – November 1, 2015
Dubai, Dubai, United Arab Emirates
NOREEBA JLT
Web Developer & SEO
December 1, 2012 – August 1, 2014
Dubai, Dubai, United Arab Emirates
AGHATECH
Web Developer and SEO
July 1, 2008 – November 1, 2012
Karachi, Sindh, Pakistan
Google Analytics
June 1, 2026 – Present
AdWords Search Certification
June 1, 2026 – Present
AdWords Display Certification
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across various industries (real estate, tourism, e-commerce, services) and client types (consultancy) indicates high adaptability and a broad understanding of different market dynamics. Their leadership roles and experience in building and managing teams suggest a collaborative and influential presence. The consistent focus on measurable results and continuous optimization aligns with a performance-driven culture. The candidate's proactive use of AI tools also points to an innovative and forward-thinking mindset, which would be a strong cultural asset.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and a results-oriented approach. Their experience in managing diverse teams and client portfolios indicates excellent stakeholder management and adaptability. The proactive adoption of AI tools for automation and reporting suggests an innovative and efficient operational mindset. The detailed descriptions of campaign optimization and ROI focus highlight a data-driven approach to problem-solving and continuous improvement.