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Marketing with 10+ years in iGaming & High-Stakes Verticals
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
SEO Director specializing in iGaming and high-competition verticals, with 20+ years driving organic traffic at scale across international markets. Leads a dedicated in-house SEO function, reporting directly to C-level stakeholders on organic channel performance and roadmap. Differentiator: Builds the systems others use - from custom automation and AI content pipelines to proprietary SEO tooling (SaaS co-founder).
Tabella / Symmetrica
Director of SEO
August 1, 2022 – Present
Prague, Prague, Czech Republic
Tabella / Symmetrica
SEO Specialist
January 1, 2019 – July 1, 2022
Prague, Prague, Czech Republic
Hitsearch Search Engine Marketing
Senior SEO Specialist
September 1, 2016 – December 1, 2018
Israel
Xwise (A Playtech Company)
SEO Specialist & Affiliate Manager
January 1, 2011 – January 1, 2016
Israel
Mash Medical
International SEO Manager
January 1, 2010 – January 1, 2011
Israel
RePromotion
Product Marketing Manager
January 1, 2006 – January 1, 2010
Israel/Germany
Kolyom.co.il (SEO SaaS Platform)
January 1, 2014 – January 1, 2017
Designed and built a B2B SEO suite for the Israeli market - rank tracking, link monitoring, competitor analysis. Engineered the core scraping engine for high-frequency keyword tracking and architected a MongoDB-to-PostgreSQL migration to handle growing data volume.
Cultural Fit Analysis
The candidate's extensive experience in high-competition verticals like iGaming and their history of building proprietary systems suggest a drive for innovation and a results-oriented mindset. Their background in international SEO and managing global teams indicates an ability to work in diverse environments. The entrepreneurial experience as a SaaS co-founder aligns with a culture that values initiative and product development. However, the target role is 'Marketing', which is broad. While SEO is a marketing function, the candidate's profile leans heavily into technical SEO and system engineering. This might indicate a strong technical bias that needs to be aligned with the specific marketing team's needs and focus. The breadth of experience across different types of companies (agencies, in-house, SaaS) shows versatility.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and strategic thinking, evidenced by their Director role and P&L accountability. Their experience in team building, global outsourcing, and managing developers suggests good operational fit. The ability to design and deploy complex systems (AI pipelines, custom automation) indicates a proactive and innovative approach. The co-founding of a SaaS platform highlights initiative and a product-oriented mindset. The candidate's extensive experience across various companies and roles, including managing SEM budgets and affiliate programs, points to adaptability and a broad understanding of digital marketing operations.