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CTO Coach | Helping CTOs lead with clarity, confidence, and strategic impact | Creator, The CTO Playbook | CTO Craft 100
🧭 Most CTOs take the title and find the job has changed underneath them. The work that earned the role stops being the work that defines success. The calendar fills with fires. The CEO starts asking for judgement, not answers. The engineering team is still yours, but it's no longer where the real work happens. And there's no one obvious to talk to about any of it. That gap between where you are and where the role now demands you be? That's not a talent problem. The rules changed when you took the title, and almost no one prepares CTOs for what comes next. I made the same transition in 2013 and learned the hard way what it takes to lead at the CTO level. Satago, Adfenix/Realforce, Synova. Fast-moving startups, complex enterprises, two acquisitions. Trial, error, and more than a few avoidable mistakes along the way. For years now, I've supported CTOs and senior tech leaders through coaching, helping them move from reactive execution to confident, strategic leadership. I still take on fractional CTO work alongside the coaching, which keeps me in the seat my clients are sitting in. The CTO Playbook is the platform I built to make that support available at scale. ⛺️ CTO Basecamp 6-week foundational cohort for new and early CTOs 🏔️ CTO Elevate 10-week advanced cohort for CTOs leading at scale 🧗🏾♀️ CTO Ascent Bespoke 1:1 coaching for CTOs navigating complexity 👉🏼 If you took the CTO title and the job changed underneath you, I put together a five-day sequence on what I wish someone had handed me in year one. For free. 🗺️ The Early CTO Map Link in the Featured section below.
Imperial College London
BEng, Computer Science
January 1, 1996 – January 1, 1999
Aiglon College
A-levels & GCSEs
January 1, 1989 – January 1, 1995
ADBX
fractional CTO
March 1, 2025 – Present
Remote
Synova Technology
Podcast Host
July 1, 2024 – Present
Gothenburg
Tabeo
Coach and Advisor
December 1, 2023 – July 1, 2025
Remote
Tabeo
fractional Chief Technology Officer
March 1, 2023 – December 1, 2023
Remote
Realforce
fractional Chief Technology Officer
January 1, 2023 – December 1, 2023
DB24
fractional Chief Technology Officer
January 1, 2023 – June 1, 2023
Gothenburg, Vastra Gotaland County, Sweden · Hybrid
Synova Technology
CTO Coach
October 1, 2022 – Present
Gothenburg
Synova Technology
fractional CTO
October 1, 2022 – Present
Gothenburg
Kindred
Co-founder and CTO
October 1, 2022 – Present
Gothenburg · On-site
Realforce
Interim Chief Product Officer
August 1, 2020 – December 1, 2021
Realforce
Chief Technology Officer
March 1, 2019 – December 1, 2022
Ultimate Finance
CIO - Innovation, Data, Development, Technology
November 1, 2017 – February 1, 2019
Edinburgh, United Kingdom
Ultimate Finance
Director of Innovation
July 1, 2017 – November 1, 2017
Edinburgh, United Kingdom
Startupbootcamp FinTech
Mentor
April 1, 2014 – September 1, 2014
London, United Kingdom
Satago Ltd
Co-Founder & Chief Technology Officer
October 1, 2013 – April 1, 2017
London, United Kingdom
Palantir Technologies
Forward Deployed Engineer
June 1, 2010 – October 1, 2013
London, United Kingdom
Detica
Principal Consultant
April 1, 2008 – May 1, 2010
London, England, United Kingdom
Detica
Senior Consultant
May 1, 2006 – May 1, 2007
London, England, United Kingdom
FWC Kung Fu Docklands
Instructor
May 1, 2005 – April 1, 2008
London, England, United Kingdom
Brunswick Group
Intranet Developer
January 1, 2004 – March 1, 2006
London, England, United Kingdom
Barclays Capital
Analyst Developer
September 1, 1999 – December 1, 2003
London, England, United Kingdom
Cultural Fit Analysis
The candidate's diverse experience, including co-founding startups, mentoring, and fractional CTO roles, suggests an entrepreneurial and adaptable mindset. Their involvement in coaching and podcasting indicates a commitment to knowledge sharing and continuous improvement. While the experience is heavily skewed towards leadership and strategic roles, the underlying technical foundation and exposure to various company cultures (startups, large enterprises, government) suggest a broad cultural adaptability. However, the direct hands-on ETL engineering experience is from earlier in their career, and recent roles are more strategic, which might require a cultural shift back to a more focused technical execution role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and communication skills through their various CTO, CIO, and coaching roles. Their experience as a podcast host further highlights their ability to articulate complex ideas. The descriptions suggest a proactive approach to problem-solving, team development, and process improvement, which are critical for operational fit in senior roles. The long tenure in leadership positions indicates resilience and adaptability.