Senior Data Analysis with 3+ years in digital marketing analytics & data modeling.
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Results-driven Data Analyst with 2+ years of experience in digital marketing analytics, campaign performance optimization, and user acquisition/retention strategy. Skilled in KPI dashboard development, funnel analysis, data modeling, sales forecasting, and A/B testing using Power BI, SQL, Google Analytics, and Looker Studio. Experienced in cross-functional coordination with product, technology, finance, and marketing teams to drive measurable growth for consumer digital platforms.
Superior University
Master of Data Science
August 1, 2024 – June 30, 2026
University of Education
Bachelor of Science · Mathematics
August 1, 2020 – June 30, 2022
2Pay — Digital Finance International
Data Analyst
November 1, 2025 – Present
Lahore, Punjab, Pakistan
Brand Bonjour
Digital Marketing & Data Analyst
April 1, 2025 – November 1, 2025
Lahore, Punjab, Pakistan
Beaconhouse School System
Mathematics Teacher & Data Analyst
November 1, 2022 – November 1, 2024
Lahore, Punjab, Pakistan
Cultural Fit Analysis
The candidate's experience spans fintech, digital marketing, and education, showcasing adaptability and a diverse skill set. Their involvement in go-to-market initiatives and client engagement suggests a proactive and business-oriented approach. The ongoing Master's degree indicates a commitment to continuous learning and professional development, aligning well with a growth-oriented culture.
Soft Skills & Operational Fit
The candidate demonstrates strong analytical and problem-solving skills through their experience in identifying acquisition gaps, optimizing campaigns, and resolving data discrepancies. Their ability to coordinate cross-functionally and present data to various teams indicates good communication and collaboration skills. The automation of reporting workflows suggests an efficiency-driven mindset.