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Marketing Manager with 10+ years in Business Analytics & Strategy
Business, Financial, and Data Analytics Leader with 18+ years of experience driving strategic planning, FP&A, business intelligence, predictive analytics, and digital transformation initiatives within large-scale telecom environments. Proven expertise in financial analytics, forecasting, statistical modeling, KPI frameworks, machine learning applications, and executive decision support to improve profitability, operational efficiency, customer insights, and business performance. Strong background in business analytics, financial modeling, predictive forecasting, data visualization, customer behavior analysis, anomaly detection, and performance optimization using Python, SQL, Tableau, and advanced analytics methodologies. Experienced in transforming large and complex datasets into actionable business insights supporting strategic growth, revenue optimization, risk assessment, and operational excellence. MBA-qualified professional with a strong foundation in Mathematics and Computer Science, combining analytical depth, business strategy, and technology-driven problem solving with leadership experience across strategy, analytics, finance, and transformation functions.
University of Khartoum
MBA
August 1, 2009 – June 30, 2009
University of Gezira
Bachelor of Science · Mathematics and Computer Science
August 1, 2003 – June 30, 2003
Zain, Telecom
Strategy and Business Analytics Manager
April 1, 2017 – Present
Sudan
Zain, Telecom
Business Performance Advance Specialist
November 1, 2016 – April 1, 2017
Sudan
Zain, Telecom
Strategy and Business Planning Specialist
November 1, 2014 – November 1, 2016
Sudan
Zain, Telecom
Commercial Strategic Analytics and Budgeting Specialist
December 1, 2007 – November 1, 2014
Sudan
Abdul Latif Jameel
Customer Relations Officer
July 1, 2005 – December 1, 2007
India
Three Diplomas (Business Foundation, Understanding Digital Technology, and Digital Strategy and Business Innovation) as part of IE University Master's Program in Digital Transformation
IE University
May 1, 2026 – Present
Google Advanced Data Analytics Certificate
September 1, 2023 – Present
Excel to MySQL: Analytic Techniques for Business (6 months)
Duke University
January 1, 2017 – Present
Business Analytics Specialization (6 months)
University of Pennsylvania
January 1, 2016 – Present
Business and Financial Modeling Specialization (6 months)
University of Pennsylvania
January 1, 2016 – Present
Business Strategy Specialization (6 months)
University of Virginia
January 1, 2016 – Present
Essentials of Corporate Financial Analysis and Decision-Making Specialization (6 months)
University of Melbourne
January 1, 2015 – Present
Cultural Fit Analysis
The candidate exhibits strong loyalty and deep domain expertise, having spent over 18 years at Zain, progressing through various analytical and strategic roles. This suggests a preference for long-term commitment and growth within an organization. Their background in data-driven strategy, financial performance, and customer analytics aligns well with a results-oriented, analytical culture. The breadth of certifications, including digital transformation, indicates a proactive approach to continuous learning and adapting to new methodologies. While the lack of experience across multiple companies might suggest less exposure to diverse corporate cultures, their internal progression shows adaptability within a large enterprise.
Soft Skills & Operational Fit
Based on resume descriptions, the candidate demonstrates strong leadership (led initiatives, collaborated cross-functionally), strategic thinking, problem-solving (cost optimization, profitability analysis), and decision support. Their extensive tenure and progression within a large telecom organization (Zain) indicate familiarity with complex corporate environments, cross-functional collaboration, and driving initiatives at scale. However, the 0 score on the psychometric test, which evaluates logical reasoning, work attitude, stress handling, and team collaboration, raises significant concerns about these inferred soft skills and requires thorough validation.